What Are Tags?

A tag is simply a label or a keyword you assign to your post.

Are they the same as keywords? Yes and no.

Tags COULD be the same as your keywords, but you can dig much deeper with your tags whereas you are limited with your post keywords to whatever feels natural to the reader. You should still optimize your posts for your chosen keywords.

When you add tags to a post (you do that in the “edit” mode in the right-hand column of your WP dashboard), you are basically telling your blog to automatically create new pages based on those tags.

Take a look at the image below; these are some of the tags I am thinking of assigning to this post:

 

So, in addition to creating a page for this post, my blog will automatically create 3 additional pages titled “what are tags“, “blogging tags“, and “keyword research“.

Should you bother using tags?

My main problem with tags was the fear of duplicate content.

Contrary to popular belief, duplicate content is not syndicating the same article to several directories. Duplicate content happens when Google finds different paths to the same content on your site.

For instance, the same post on your blog can be accessed via the main post page, category, archives – by month, day, year, whatever, etc. We the readers understand that it’s still the same article and have no problem finding it different ways.

However, to the search engines that’s the definition of the duplicate content.

Getting back to tags now. In my uneducated and unresearched opinion, tags would simply create yet another path to the same content.

Wrong!

What are the benefits of using tags?

 

When you use tags, you instantly create new pages for your blog that are fully indexable, searchable, and rankable. In other words, you create additional content that can bring search engine visitors.

The magic really happens when you start using the same tags over and over again. This way, you start sending more and more link juice to the tag pages, thus potentially increase their importance as far as search engines are concerned and hopefully get them ranked higher.

Let me also remind you that all of this happens behind the scenes without your active participation. All YOU need to do is to add proper tags to each post.

Tips to Make the Most of Your Tags

 

1. Research your tags like you would any keyword. What’s the point of ranking on search engines for something no one is searching for?

2. Use the same tags consistently.

3. Avoid duplicate content issues by displaying excerpts on your archive pages instead of full posts. You really want to give your readers just a hint of the content and direct them back to the original posts.

To accomplish that, open your archive.php of your theme and replace the_content withthe_excerpt.

4. Track your tag performance.

 

Thanks to Google Analytics, it’s free and easy, and you have no excuse to not do it. Here are the instruction on how to set up your tracking.

*Google Analytics is in the process of switching to a “new version”.  To make these instructions easier to follow, switch back to the “old version”.

 

From your dashboard, click on “Advanced Segments” in the left sidebar, then “Create New Custom Segment“.

 

Find “Landing page” in the drop-down menu under Dimensions => Content, and drag and drop it to the right.

 

Set condition to “Contains” and value to “/tag/“(WordPress default for tags).

 

You will also need to name your segment (“Tags” would be appropriate) and you are all set.

 

Now in order to check on your traffic from tags from your dashboard, all you do is click on “Advanced Segments” in your top right corner this time, check “Tags” segment and click “Apply“.

 

This is what you will see as a result:

 

I’m loving all the ways you can get Google Analytics to work for you!

Thanks to Ana Hoffman on Kikolani.com for this informative article!

One question I get asked often, is what makes a good domain name?  Well there are many characteristics to look for.  Here is a basic checklist to keep in mind.

• Descriptive of your Website
• Easy to Spell
• Easy to Remember
• Short
• Use .com extension
• No Hyphens or Numbers

Wondering how your site will look to others on the iPad? Wonder no more!

There is a nifty site called iPad Peek, that gives you a glimpse of how it would look! Click on the top border to switch from landscape to portrait mode. The virtual keyboard and the buttons on the iPad browser are just for show, but the reload button works.

This tool isn’t perfect though, Flash works (and it shouldn’t).  If you want to get the “real” experience, try these steps:

 

Step 1: Start your Firefox (or Safari) browser and change the user agent string to that of the Apple iPad.

 

For Safari- Here’s the full user agent string of iPad

Mozilla/5.0 (iPad; U; CPU OS 3_2 like Mac OS X; en-us) AppleWebKit/531.21.10 (KHTML, like Gecko) Version/4.0.4 Mobile/7B334b Safari/531.21.10

 

For Firefox- the User Agent extension to test the iPad layout on your desktop.

 

Step 2: Disable the Adobe Flash plug-in from your browser settings.

 

Step 3: Open iPadPeek.com and type the URL of any website in the built-in Safari browser of the “virtual” iPad.

 

This tool will render websites in landscape mode by default but you can click the top edge of the iPad image to switch the page orientation from landscape to portrait mode and back.

The screen resolution of your current desktop is probably much higher than a iPad (which is 1024-by-768 pixels) so this tool may not exactly simulate iPad’s web browser but its as close as you can get without the real thing.